Actor Kim Woo-bin will serve as Polestar Korea's brand ambassador.
Polestar Korea announced on the 4th that it selected the actor as a brand ambassador to strengthen brand awareness and trust and to provide customers with a deeper brand experience.
Polestar Korea noted that the sophisticated and trustworthy image Kim Woo-bin has built up forms a strong resonance with Polestar's core values of Scandinavian design, performance, and sustainability. In particular, his attitude, which values restrained aesthetics and authenticity, is expected to create an optimal synergy in conveying Polestar's brand message.
Through this partnership, Kim Woo-bin will directly experience Polestar's products and brand and expand touchpoints with customers through various online and offline activities such as participating in brand events, digital content, and customer engagement programs.
Ham Jong-seong, chief executive of Polestar Korea, said, "Actor Kim Woo-bin is an actor who has been loved for a long time based on his distinct color and an image that inspires trust," adding, "We expect him to convey the values of design, performance, and sustainability that Polestar pursues to customers with greater authenticity. We will expand customer touchpoints and broaden brand experience through various collaborations with the brand ambassador going forward."
Kim Woo-bin said, "I am happy to be working with Polestar. I want to convey the brand's appeal honestly and without embellishment going forward."
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