HS Ad said on the 3rd that, ahead of the 2026 Milan–Cortina d'Ampezzo Winter Olympics, it released a "Team Korea" cheering video from Upbit, an official partner of the Korean Sport & Olympic Committee (KSOC).
The video carries the meaning of a tribute dedicated to athletes who wear the taegeuk emblem on their chests under the name "national team," putting front and center, instead of a flashy slogan, the face, name, and the time each athlete has endured.
The video captures real moments of competition and training by Korea's national team athletes who challenge their limits on L.I.N.C, on the ice, and on the slopes, conveying intact the time and tension they have endured to stand on the world stage.
In particular, the copy line "For the single reason that you represent the nation, you are enough to be the protagonist of this festival" highlights the courage and spirit of challenge of each athlete competing on the world stage under the name "Team Korea." This message, which cheers the process rather than the result and the act of challenge itself, makes us look again at the courage and challenge of each athlete standing on the world stage under the name "national team."
The campaign video will be released mainly on TV and various digital channels and will gradually expand through multiple communication touchpoints, such as outdoor advertising, in time for the Winter Olympics season.