HD Construction Equipment said on the 1st that an ad campaign announcing the integration of HD Hyundai Construction Equipment and HD Hyundai Infracore surpassed a combined 100 million views. Earlier, HD Construction Equipment completed the merger procedures between the two companies in Dec. and launched as Korea's largest construction equipment company with annual sales of 8 trillion won.
Through two social networking service (SNS) ads, there is a view that HD Construction Equipment wittily portrayed its two construction equipment brands, "HYUNDAI" and "DEVELON," becoming one.
The first ad, inspired by the movie "Transformers," shows two excavators transforming into a single robot, and the second shows DEVELON and HYUNDAI as bride and groom holding a wedding ceremony. In particular, as of the 30th of last month, the second ad surpassed 60 million views on Instagram, setting the record for the most views among promotional videos by HD Hyundai affiliates.
HD Construction Equipment emphasized that the ads went beyond the business-to-business (B2B) boundaries of construction equipment manufacturers and became an opportunity to widely promote the meaning of integration. A HD Construction Equipment official said, "We will continue to present HD Construction Equipment's brand and technology with stories tailored to each market and strengthen global communication."