BYD Korea, which caused a sensation by selling 6,000 units in its first year entering the Korean market, will continue its lineup expansion offensive in the new year. It plans to launch more than three new models, including electric vehicles and PHEVs.
BYD Korea is designating this year as the inaugural year for a full-scale leap within the passenger car market and is challenging entry into the "10,000-unit club." The strategy is to approach domestic consumers through lineup expansion based on proven models and the advancement of networks and services centered on customer satisfaction.
Since officially launching its passenger car brand in January last year, BYD Korea has worked to secure stable market foothold through vehicle introductions that reflect domestic consumer needs and active establishment of a dealer network.
Starting with the best-selling SUV BYD Atto 3 (BYD ATTO 3), which has sold more than 1 million units globally, BYD introduced a lineup including the BYD Seal (BYD SEAL), the world's first mass-produced electric sedan with innovative cell-to-body (CTB) technology, and the mid-size electric SUV BYD Sealion 7 (BYD SEALION 7), which combines a luxurious driving feel with spacious interior. As a result, despite being its first year entering Korea, it posted sales of more than 6,000 units, confirming BYD's growth potential in the domestic market.
This year marks the 10th anniversary of its establishment and the second year since the launch of its passenger brand, and BYD Korea plans to introduce a diverse lineup to the Korean market to meet domestic consumers' expectations. Based on this, it intends to challenge entry into the "10,000-unit club," regarded as the first hurdle in the imported car market.
To this end, it plans to pursue improvements in brand experience both quantitatively and qualitatively.
BYD Korea's new-vehicle introduction strategy, which selects models proven for excellent marketability in the global market and presents them to domestic customers, will continue this year. First, it plans to strengthen BYD's flagship electric vehicle lineup by launching early in the year the RWD model of the BYD Seal, which after its July release last year received many selections for its graceful design and strong driving performance, and the BYD Dolphin (BYD DOLPHIN), a small hatchback that has surpassed 1 million cumulative global sales and has been recognized for its marketability and stability in major markets such as Asia and Europe.
Considering domestic consumers' strong interest in hybrid models, BYD Korea has set a goal of introducing within the year a DM-i (Dual Mode-intelligent) model equipped with BYD's PHEV technology. Through BYD's DM-i models, which have developed their technology over 18 years since the world's first mass-produced PHEV was launched in 2008, it plans to broaden domestic consumers' choices. In addition, it will actively respond to more dynamic domestic customer demand by considering the introduction of additional trims for existing models.
It will also accelerate infrastructure investment to expand consumer touchpoints. Prioritizing customer satisfaction as its highest value, BYD Korea succeeded in establishing a total of 32 showrooms and 16 service centers within one year of the brand launch. This year, it aims to secure a total of 35 showrooms and 26 service centers by the end of the year.
Beyond simple quantitative expansion, it will focus on qualitative service advancement such as training personnel through professional education programs and strengthening technical capabilities. Based on this, BYD plans to ensure that consumers can enjoy professional and stable service in all processes from vehicle purchase to after-sales care.
Jo In-cheol, head of BYD Korea's passenger car institutional sector, said, "If 2025 was a honeymoon period during which BYD and its dealer partners built a foundation together, this year will be the inaugural year to begin a full-scale leap in the Korean passenger car market," and said, "By improving sales performance, customer satisfaction and brand trust in a balanced way, we will strengthen the basis for the continuous growth of our dealer partners and do our best to establish BYD as a brand that can be trusted in the Korean market."
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