Italian luxury car brand Maserati has opened a new network, the Pangyo showroom and service center, the largest in Korea by single land area.
The Maserati Pangyo showroom and service center operated by Stella Automobili is located in Pangyo, a core residential and commercial area representing the Seoul metropolitan area, further improving accessibility for customers living in southern Gyeonggi. It also secured an optimal location with excellent access to major arterial roads connecting Bundang and Pangyo and the nearby subway station (Jeongja station), enhancing customer convenience.
The Maserati Pangyo showroom and service center have a single land area of 2,367㎡, making it the largest Maserati network in Korea and providing simultaneous parking for up to 30 vehicles. In addition, with the showroom and service center located in one place, it offers customers a more consistent and refined brand experience. In particular, this year it will add a certified pre-owned car business, and it is scheduled to operate as Korea's first integrated Maserati network where customers can experience their entire journey in one space, from vehicle purchase to maintenance, bodywork and painting, and used car sales and purchases.
The Maserati Pangyo showroom, composed of two aboveground floors, applied the brand's new retail concept. It combined the sophistication of Sartoria, meaning "the tailor's atelier," with the raw, workshop feel of Officina, meaning "workshop." It also created a spacious and refined showroom atmosphere through bespoke furniture from Italian high-end furniture brand Cassina Custom Interiors. A "Fuoriserie" zone for ordering customized vehicles was also configured.
The Maserati Pangyo service center has a total of four work bays and can inspect and repair an average of 120 vehicles per month. Based on technicians who have completed specialized training and the latest equipment, it provides precise and highly reliable maintenance services that meet the brand's strict standards. In particular, the service center's customer lounge space is designed with a spacious and comfortable atmosphere so customers can wait comfortably during their stay.
The Pangyo showroom is open daily from 9 a.m. to 6 p.m. (open year-round), and the Pangyo service center operates on weekdays from 9 a.m. to 6 p.m. (regularly closed on weekends).
To commemorate the grand opening at the Maserati Pangyo showroom, special purchase benefits will be offered to 10 customers who take delivery of the Italian luxury SUV "Grecale" within February.
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