BMW Korea Future Foundation (chairman Han Sang-yoon), which has operated education and social contribution programs, has surpassed 400,000 cumulative participants.
This year, marking its 15th anniversary, the BMW Korea Future Foundation, the first nonprofit foundation established by a premium imported car brand, has operated a variety of education-based social contribution programs for future generations, such as science creative education and environmental education. Surpassing 400,000 cumulative participants shows that the foundation's activities are generating substantial participation and sympathy across educational sites and local communities.
The flagship program, "Junior Campus," is an experiential education program that delivers science, environment and future mobility to children in an easy and engaging way; since its launch in 2012, the cumulative number of participants has reached about 240,000. Junior Campus is operated in various ways, including a permanent space within the BMW Driving Center, a "mobile junior campus" that converts an 11.5-ton truck into an educational facility to bring the program directly to sites, and an "online junior campus" based on video platforms.
Alongside this, the cumulative number of participants in "Hope Sharing School," which has supported children from domestic crisis households, and "Hope ON School," a follow-up program that supports the physical and mental health of elementary school students and students requiring care, has surpassed 128,000.
The public environmental education program "Next Green" conducts education to inform about the importance of the environment and ways to practice it, and has exceeded 31,000 cumulative participants. In addition, since December last year the foundation has established and operated a teacher training program to support teachers in effectively carrying out environmental education in the field, expanding beyond student-targeted education.
This year the BMW Korea Future Foundation plans to carry out various programs that support the growth of future generations and contribute to the spread of social value, including Junior Campus, Next Green environmental education, Hope ON School, the college student social contribution idea contest "Young Innovator Dream Project," the traffic safety campaign "Safety Together," and the online training program for elementary school teachers "Next Green teacher training."
The BMW Korea Future Foundation is a nonprofit foundation established in July 2011 by BMW Group Korea as the first foundation set up by an import car company to develop more systematic and professional social contribution activities.
The BMW Korea Future Foundation is operated as a matching fund in which BMW Group Korea, BMW Financial Services Korea and BMW authorized dealers each donate whenever a BMW or MINI vehicle is sold, and also in the form of voluntary customer donations. Since its founding in 2011, donations raised for the BMW Korea Future Foundation have totaled about 36.6 billion won to date (as of Dec. 2024).
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