EcoPro has established a European sales subsidiary for the first time since its founding. Following the buildout of its production base in Hungary, the company plans to secure a forward base for sales as well, aiming to proactively respond to Europe's trade environment.
On the 28th, EcoPro said it recently carried out an organizational reshuffle, establishing a European sales subsidiary in Germany and appointing Director Kimbal Virdi as head of the unit. The EcoPro European subsidiary will serve as a "European business hub" to identify new business opportunities in the electric vehicle and battery supply chain.
Major European automakers (OEMs) have recently been striving to secure key materials directly. EcoPro's European subsidiary plans to enhance its order-winning competitiveness by responding to customer demand in real time.
EcoPro secured production capacity in Europe by completing a cathode materials plant in Debrecen, Hungary, in November last year. With the launch of the sales subsidiary, the company plans to organically link production, sales and marketing to collaborate with local cell makers and automakers.
In particular, considering the characteristics of the European EV market, where small electric vehicles account for a high share, EcoPro plans to build its portfolio around high-voltage mid-nickel cathode materials that deliver both price competitiveness and performance.
Head Kimbal Virdi said, "We plan to create synergies across the cathode business not only through marketing of cathode materials and precursors in Europe, but also by supporting the waste-battery recycling business," adding, "We will mobilize our local network to clinch visible contracts within this year."