I.DOC Eyewear said on the 28th that it began operating a premium curation zone in stores, "Editor's Choice."
Editor's Choice is a service-style section that offers the latest products to existing customers on reasonable terms. It centers on top-tier luxury eyeglass frames and luxury sunglasses, including Cartier, as well as premium sports goggles.
Editor's Choice differentiates itself from typical sale sections in its purpose. Instead of heavily discounting leftover or low-priced products, it is a curation-style service that selects the latest trend items and displays them for a limited period. I.DOC Eyewear will replace the displayed products every 15 days and plans to present a lineup focused on new arrivals each round.
In particular, it mixes categories such as eyeglass frames, sunglasses, and sports goggles so customers can compare everyday and activity-specific eyewear in one place. In addition, the brand lineup is not fixed but randomly arranged each round, allowing visitors to experience new product combinations depending on when they visit.
An I.DOC Eyewear official said, "Rather than a simple discount section, it is a curation service that selects and proposes premium eyewear," adding, "We will set short operating cycles so existing customers can experience the latest luxury eyewear on more reasonable terms, and we will keep the product mix centered on top-tier lines."