After President Lee Jae-myung noted recently that the price of sanitary pads is high, sanitary pad corporations are moving to expand mid- and low-priced products.
On the 26th, Yuhan-Kimberly said it plans to launch a new mid- and low-priced line, Good Feel "Super Long Overnight," within the second quarter of this year. Yuhan-Kimberly is currently supplying three mid- to low-priced sanitary pads through "Good Feel Pure" and "Good Feel Kortek Overnight." When the new product is released, Yuhan-Kimberly's mid- and low-priced products will increase to a total of four.
LG Unicharm plans to launch a product in March priced at about half the level of its existing premium products. The new product focuses on core functions such as absorbency and fit while lowering the price burden, aiming to maintain quality that can be used with confidence in daily life.
That day, KleanNara said it is reviewing an expansion of its mid- to low-priced sanitary pad lineup to broaden consumer choice and respond to changes in market demand.
Earlier, President Lee Jae-myung said at a Cabinet meeting on the 20th that domestic sanitary pads are expensive compared with those overseas. Lee also directed a review of a plan to produce low-priced sanitary pads with basic quality and supply them free of charge.