Home&Shopping will significantly expand its "2026 market access support project" for small and midsize enterprises and small merchants struggling to find sales channels. On the 26th, Home&Shopping gave advance notice of the "2026 integrated notice for market access support for small and midsize enterprises and small merchants," saying it will offer customized support linked across TV home shopping, mobile, and exports.
Products selected for this project will receive a TV home shopping broadcast opportunity on Home&Shopping within the year. Home&Shopping plans to foster these products into steady sellers even after the broadcast and push for continued expansion of sales channels.
First, in the domestic market access support category, the "Ilsacheolli" program will support one 50-minute live TV home shopping sales broadcast from February to May in line with schedules of local governments and related institutions. Through this, it will discover products from outstanding regional small and midsize enterprises and small merchants and help them secure stable sales channels. Mobile market access support will operate year-round. It will support entry into mobile stores dedicated to small and midsize enterprises and small merchants and expand product exposure opportunities by separating areas by topic.
For small merchants seeking to expand overseas, the export support program will also run year-round. It will provide a total export service for entering overseas markets, direct-purchase export of products, support for exporting K-beauty and K-food and other K-quality products, and opportunities to participate in domestic and overseas exhibitions and events. The "Ilsacheolli Academy" will also be operated to strengthen capabilities. With a practice-focused curriculum needed to run TV home shopping broadcasts, it will offer consulting and training to help small merchants enhance their competitiveness.
Home&Shopping will continue market access support that links home shopping and mobile sales channels through a "traditional market small merchant support program" targeting major traditional markets and small merchants nationwide. It will also produce and provide short-form promotional videos through a promotional video content production support program to strengthen brand awareness.
Kim Jae-jin, head of business management at Home&Shopping, said, "This integrated market access support project focuses on helping small merchants generate tangible sales results and achieve sustainable growth," adding, "We will continue to provide active support as a reliable partner to expand their sales channels and strengthen their competitiveness."