Bentley Motors has appointed Dave Hayter as its new regional director for Asia-Pacific.
Dave Hayter, regional director for Asia-Pacific, is a brand specialist who has worked at Bentley for nearly 40 years and will closely collaborate with Bentley's global sales and marketing organization to oversee all brand, sales and network activities across the region's key markets. At a time when growth in the Asia-Pacific region has reached a crucial turning point, this will further strengthen Bentley's regional leadership.
Director Hayter played a key role in establishing Bentley offices in Singapore and Korea in the past, gaining insights into the region's luxury clientele and changing market environment. He also held leadership positions across the Middle East and various parts of Asia, supporting new market development, finding partner companies and establishing multiple Bentley facilities, and has been dedicated to establishing sustainable growth and after-sales excellence.
As regional director for Asia-Pacific, he will lead operations across a diverse portfolio that covers established luxury hubs and emerging markets, and will work closely with Bentley's retail partners.
Christophe Georges, board member for sales and marketing at Bentley Motors, said Dave Hayter is the right person who combines excellent business insight, a deep understanding of customers and a sense of Bentley's values, and noted that through his new role he will play a key part in aligning regional growth, dealer networks and customer experience with Bentley's long-term vision to showcase sustainable luxury mobility in Asia-Pacific and other global markets.
Director Dave Hayter said, from his long-term growth with Bentley in Crewe, England, he is honored to return to the Asia-Pacific region at an important turning point for the Bentley brand and lead the business, and added that based on the many opportunities in the dynamic Asia-Pacific region he will further strengthen strong partnerships and strive to ensure every customer can experience Bentley's evolving story in design, technology and sustainability.
Dave Hayter, regional director for Asia-Pacific, will begin his duties as the successor to Nico Kuhlmann.
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