Hyundai Motor's luxury brand Genesis said on the 20th that it will unveil the brand's high-performance models at the World Economic Forum (WEF, Davos Forum).
Genesis will exhibit the GV60 Magma and the GMR-001 hypercar for five days through the 23rd (local time) at the Ameron Hotel in Davos, Switzerland.
The Davos Forum is an international conference where senior figures from around the world attend to discuss global issues and seek cooperation among nations.
About 3,000 people will attend this year's meeting, including U.S. President Donald Trump and, from Korea, Yeo Han-koo, head of the Office of the Minister for Trade at the Ministry of Trade, Industry and Resources.
The theme of the Genesis display is "Dynamic dialogue—two vibes, one switch."
A Genesis official said, "Although the display vehicles were created for different purposes, we plan to convey to visitors a narrative that connects them through the high-end high-performance program 'Magma.'"
The GV60 Magma is the brand's first high-performance model. It offers the best power performance among Genesis' electrified models.
Genesis said the GMR-001 hypercar is a design model for the car that the Genesis Magma Racing Team will actually field in competition this year, reflecting Genesis' commitment to motorsports.
Genesis has displayed various models during the Davos Forum every year since 2023.