Hyundai Motor Group's U.S. market share topped 11% last year, a record high, it was found.
On the 18th, according to U.S. market research firm Wards Intelligence and the auto industry, Hyundai Motor and Kia sold 1,836,172 vehicles in the United States last year, recording an 11.3% share. Hyundai Motor sold 984,017 vehicles for a 6.1% share, and Kia sold 852,155 vehicles for 5.2%, respectively.
Since Hyundai Motor Group entered the U.S. market in 1986, this is the first time its annual market share has reached the 11% range. Its U.S. share, which had been at the 7%–8% level through the 2010s, first entered double digits in 2022, then rose to 10.7% in 2023 and 10.8% in 2024.
By company, the automaker group with the highest market share in the United States last year was General Motors (GM), which sold 2,841,328 vehicles for 17.5%. It was followed by Toyota (15.5%·2,518,071 vehicles) and Ford (13.1%·2,133,892 vehicles).
In the auto industry, Hyundai Motor Group's share gains are being credited to a strategy that minimized price increases despite high tariffs under the Donald Trump administration. Another cited factor is the higher local production ratio achieved through the dedicated eco-friendly vehicle plant Meta Plant America (HMGMA) built in Georgia.
However, with a strong possibility that the U.S. auto market will contract this year, some in the industry say Hyundai Motor Group needs to deploy a more detailed production and sales strategy. In a recent report, the Korea Automotive Technology Institute projected U.S. light-vehicle sales this year at 16.42 million, down 2.0% from a year earlier.
An auto industry official said, "After the Trump administration abolished the electric vehicle tax credit in Sep. last year, U.S. EV sales have been declining," and added, "Hyundai Motor Group should respond to market changes by, for example, increasing the production ratio of hybrid vehicles, which are showing strong growth in the United States."