An ad for the Shinhan Bank Nara Sarang Card produced by Cheil Worldwide surpassed 10 million cumulative views on YouTube in about a month after its release.
According to Cheil Worldwide on the 13th, the ad conveyed the various uses of the Nara Sarang Card intuitively without complicated explanations. Yuna of the group ITZY was cast as the model, depicting the daily lives of men about to enlist.
By highlighting the everyday moments that resonate with prospective service members and the appeal of model Yuna, the brand Shinhan Bank was also emphasized. Using the keyword "Sinnasaka," an abbreviation of the Shinhan Bank Nara Sarang Card, and adding an addictive melody as background music along with the phrase "Men are excited!" the ad underscored the presence of the Shinhan Bank Nara Sarang Card. The content's inherent fun and favorability drew interest and spread among men in their 20s.
A Cheil Worldwide official said, "We boldly broke away from the conventional financial ad approach of listing benefits and aimed for a direction that prospective enlistees could find intuitively interesting, seeking to quickly capture attention."
Shinhan Bank participated as the sole operator in the first phase of the Nara Sarang Card program. This year, it is recruiting subscribers as a third-phase operator. It offers benefits tailored to service members' lives, such as 20% off daily at the military store (P.X.) and 20% off at GS25 and CU convenience stores.
Shinhan Bank is also running a promotion that gives a Yuna mini poster in photocard form to enlisting service members who are issued the Nara Sarang Card.