Genesis has nearly multiplied its sales by 12 in the 10 years since entering the U.S. market, and last year it even surpassed Infiniti, the luxury brand of Japan's Nissan.
On the 12th, according to Automotive News in the United States, Genesis sold a total of 82,331 vehicles in the U.S. last year, far outpacing Infiniti (52,846). Five years earlier in 2020, Genesis sold 16,384 vehicles in the U.S., only one-fifth the level of Infiniti (79,502).
With sales increasing every year, Genesis is also rapidly narrowing the gap with Japan's Acura (133,433) and the U.S. luxury brand Lincoln (106,868).
In 2016, its first year debuting in the U.S., Genesis sold only 6,948 vehicles.
Genesis' rise is reshaping the U.S. luxury car market. The U.S. luxury market has traditionally had Mercedes-Benz, BMW and Lexus forming the "big three." They have been followed by Acura, Lincoln and Nissan in the middle tier. Since 2022, Genesis has upended the landscape by overtaking Nissan and cementing itself in sixth place in sales. The gap between Genesis and fifth-place Lincoln has also narrowed to the 20,000–30,000 range.
Genesis is cited as the fastest-growing brand in the global luxury car market. Last year, Genesis accounted for 5.3% of Hyundai Motor's global cumulative sales.
With sales continuing to expand around the GV70 and GV80, more than 80% of Genesis' U.S. sales last year were SUVs. As electric vehicles such as the GV60 and the electrified GV70 received strong responses, Genesis plans to roll out hybrid and EREV models sequentially this year, starting with the GV80 hybrid.