Maserati Korea has set a "goal of more than 30% growth" this year. There is a basis for it. It is the growth momentum gained in the second half of last year.
Maserati Korea grew twice as much in the second half of last year compared with the previous year. Of course there is a base effect, but it was a sufficient achievement to build confidence.
The Italian luxury car brand Maserati will target more than 30% sales growth this year by launching two high-performance sports cars and introducing a new membership program.
Maserati Korea, established in July 2024, focused on building the foundation to settle in the domestic market in its early stages of launch, and began to show a full-fledged growth trend from the second half of 2025. Sales performance from July to December 2025 increased 99% compared with the same period the previous year, and on an annual basis for 2025 (Jan.–Dec.) it recorded about 21% growth compared with the same period the previous year.
At the center of this growth is the luxury SUV "Grecale." The Grecale features Maserati's distinctive sculptural beauty in an overwhelming luxury design, dynamic performance derived from its racing heritage, and a sound that stimulates the senses. Through this, it has established itself as a representative SUV model where the Maserati brand identity can be experienced in everyday life.
Based on these achievements, Maserati Korea has set a target of 400 units sold for the year 2026. This represents growth of more than 30% compared with the previous year, and the strategy is to continue steady growth based on product competitiveness and brand value.
First, as Maserati celebrates 100 years of motorsport this year, it will officially launch high-performance sports cars that embody the brand's racing heritage, 'MCPURA' and 'GT2 Stradale,' domestically and strengthen its identity as an Italian high-performance brand.
The MCPURA, first revealed domestically last December, is a newly born model that succeeds the brand's super sports car MC20; the model name comes from the Italian 'pura,' meaning 'purity.' It delivers an amazing performance with a maximum output of 630 horsepower (ps), maximum torque of 720 Nm (@3,000 rpm), and accelerates from a standstill to 100 km/h in just 2.9 seconds. The GT2 Stradale realizes powerful performance based on the track driving of the race car 'GT2' on public roads and is a model that combines the racing spirit with elegance.
Customer loyalty will also be strengthened. Maserati Korea views the post-purchase experience as an important pillar of brand value and will launch a new customer membership program, "The Tridente Club," to provide the utmost pleasure at every moment of owning and driving a Maserati. Through this, it plans to offer differentiated experiences and exclusive benefits only for Maserati customers and build long-term relationships between the brand and its customers.
Takayuki Kimura, head of Maserati Korea, said, "2026 will be a year of further advancement for Maserati Korea based on last year's achievements," and noted, "In response to strong domestic demand for SUVs, we will further promote the unmatched luxury SUV Grecale, and by launching new cars that inherit Maserati's racing heritage and strengthening customer loyalty, we will further solidify Maserati's presence in the Korean market."
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