BMW Group Korea breathed a sigh of relief. That is because it completed an operating contract for the driving center with Incheon International Airport Corporation (IIAC). Had the operating contract not been finalized, BMW Group Korea would have had to leave the driving center in which it had invested heavily, causing great anxiety.
BMW Group Korea (CEO Han Sang-yoon) announced on the 8th that it had "newly signed an operating contract with Incheon International Airport Corporation (IIAC) for the BMW Driving Center on Yeongjongdo, Incheon." The lease period is four years, from Jan. 2026 through Dec. 2029, and can be extended up to 10 years if conditions are met later.
BMW Group Korea will continue to operate the BMW Driving Center on Yeongjongdo, Incheon through the new operator selection process conducted by Incheon International Airport Corporation (IIAC).
BMW Group Korea evaluated this result as "reflecting BMW Group's long-term investment commitment to the Korean market."
The BMW Driving Center, which opened in July 2014, is the only automotive complex within BMW Group that houses a track and customer experience facilities in one place. It was the first driving center in Asia and the third to be established after Germany and the United States. The initial investment was 77 billion won, and with additional investments the total reached 95 billion won. The total area is 305,359 square meters, about the size of 43 soccer fields.
The site includes a driving track that meets Fédération Internationale de l'Automobile (FIA) regulations, a vehicle exhibition hall, food and beverage facilities, and an eco-friendly sports park, and based on these it operates various customer experience programs. Through detailed driving programs and systematic training by professional instructors, visitors can learn driving skills in a safe environment and deeply experience the "joy of driving" that BMW pursues.
As of Dec. 2025, the BMW Driving Center has had about 1.8 million cumulative visitors, and more than 280,000 of them have participated in driving programs. A total of 1,533 vehicles were used in the programs, and the cumulative driving distance reached 9,008,262 km, roughly equivalent to circling the earth about 225 times.
The center also contributes to education for future generations and the expansion of electric vehicle infrastructure by operating a science and creativity education space for children called "Junior Campus" and installing a "BMW Charging Station" capable of charging up to 80 electric vehicles simultaneously.
The BMW Driving Center plans to further strengthen its role as a key hub for the development of domestic car culture and innovation in customer brand experiences.
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