Via Biotech, an affiliate of Boram Group, said on the 8th that its department store-exclusive premium product line "PETSVIEA EDGE" has opened a store at House of Shinsegae Cheongdam.
PETSVIEA is a jewelry brand for companion animals that extracts bio-elements from their fur or claws and creates synthetic gemstones. PETSVIEA EDGE is a premium product line supplied to department store luxury halls.
This store opening was carried out in collaboration with Dopfner. Located on basement level one of House of Shinsegae Cheongdam, Dopfner curates and showcases overseas brands such as the French pet apparel brand Pagerie and the U.K. brand LISH London.
A Via Biotech representative said, "PETSVIEA EDGE is the result of reflecting customer demand to keep memories with their companion animals in the past or present."