Seoul Business Agency said on the 7th that it operated the "Seoul Pavilion" at CES 2026, the world's largest IT and home appliance exhibition held in Las Vegas, and would support 70 startups in entering the global market.
The CES 2026 Seoul Pavilion, operated from the 6th to the 9th, was set up inside Eureka Park, a startup-focused exhibition hall, with a size of 743 square meters (about 225 pyeong). To boost the promotional impact for exhibiting companies and increase visitor inflow this year, SBA newly unveiled a "media center and innovation award exhibition space."
The Seoul Pavilion brought together the organizer, Seoul Business Agency, four autonomous districts—Gangnam District Office, Gwanak District Office, Guro District Office, and Geumcheon District Office—and five startup support institutions, including Seoul AI Hub, Seoul Tourism Organization (STO), Seoul Social Venture Hub, Seoul Fintech Lab, and Campus Town Enterprise Growth Center. In addition, nine major universities—Konkuk University, Kyunghee University, Kwangwoon University, Sogang University, Seoul National University, Sungkyunkwan University, Yonsei University, Ewha Womans University, and Chung-Ang University—collaborated, bringing the total to 19 institutions joining forces.
The 70 startups participating in the Seoul Pavilion are active across advanced technology fields such as AI, mobility, and healthcare. On-site, 70 university student supporters were deployed to assist with interpreting for exhibiting corporations and booth operations.
On the 6th, Seoul Business Agency held an opening ceremony for the Seoul Pavilion and introduced Seoul's innovative technologies and city brand to the world. The main concept of the Seoul Pavilion is "Seoul POP," expressing the explosive moments of Seoul's energy and innovativeness through video, music, and performance. It embodies the intention for participating institutions and corporations, along with university student supporters, to unite as one and showcase Seoul's technological competitiveness on the global stage.
Among the startups participating in the Seoul Pavilion, a total of 17 corporations won CES 2026 Innovation Awards. Of these, one corporation received the Best of Innovation Award. To support the Innovation Award bids, Seoul Business Agency provided advance consulting for about two months and assisted participating corporations. The Best of Innovation Award winner is "Studio Lab," part of the Innovation Award community run by Seoul Business Agency, and was listed alongside winners from global conglomerates such as Samsung and Qualcomm.
Kim Hyun-woo, head of Seoul Business Agency, said, "The CES Seoul Pavilion is not just an exhibition space but a global business stage," adding, "I hope it becomes a place where participating companies and visitors enjoy and connect through diverse experiences, and a starting point for producing tangible outcomes."