Bosch mentioned the coexistence of software and hardware at CES 2026.
Bosch board member Tanja Rueckert said at CES 2026 in Las Vegas on the 5th local time, "Bosch's years of expertise in hardware and software enable us to bridge the gap between the physical world and the digital world," and "By integrating hardware and software, we can create people-centered intelligent products and solutions, namely "invented for life,"" she said. Bosch North America president Paul Thomas said, "Bosch is proficient in both software and hardware and has built the necessary expertise in-house," and "this is the foundation of Bosch's success."
In an increasingly digitalizing world, software is the invisible engine of progress. Software shapes how we communicate, work, use devices in daily life and manufacture products. But it only realizes its true potential when it seamlessly combines with the physical world of hardware. At CES 2026, Bosch shows how software and hardware can work together to move toward a smarter future.
By 2030, Bosch expects to generate more than 6 billion euros in revenue from software and services, and it expects a significant portion of this to already be based on artificial intelligence (AI). About two-thirds of this revenue is expected to come from the Mobility institutional sector. In addition, Bosch expects sales of software, sensor technology, high-performance computers and network components to double by the mid-2030s to well over 10 billion euros. Bosch continues to lead in the application and development of AI and plans to invest more than 2.5 billion euros in this area by the end of 2027.
AI plays a very important role in future vehicles. Bosch is already using AI to enhance safety and convenience while driving. At CES 2026, Bosch will demonstrate its new AI-based cockpit. This cockpit is an all-in-one system that can highly personalize the vehicle environment. The cockpit features a large AI language model that enables communication as if conversing with a real person. It also has a visual language model that can interpret situations occurring inside and outside the vehicle. Based on this, the system can perform functions such as automatically searching for parking spaces as soon as it reaches the destination or generating minutes of an online meeting.
At the same time, Bosch is also establishing itself as a leading supplier in the by-wire system field, another key technology for automated and software-centric driving. By replacing mechanical connections for braking and steering with electrical signal lines, this system opens up entirely new freedoms in design, safety and software control. With brake-by-wire and steer-by-wire, Bosch expects cumulative sales to exceed 7 billion euros by 2032. The market dynamics of this core technology will continue to accelerate into the 2030s.
Bosch's Vehicle Motion Management software makes it possible to control a vehicle's movement across six degrees of freedom by centrally controlling braking, steering, powertrain and chassis. This means individual actuators can be coordinated more precisely and used more efficiently. In the future it will be adjusted to the driver's needs. Vehicle motion management helps prevent motion sickness by greatly reducing vehicle rolling when cornering and pitching in stop-and-go traffic, which is an important step toward Autonomous Driving.
In this context, Bosch will present its new radar Gen 7 Premium, a groundbreaking technology that combines sensor technology and AI, at CES 2026 as a world first. This radar sensor enhances driver assistance features such as freeway pilot. Thanks to a special antenna configuration, it enables maximum angular precision and very long ranges. For example, the sensor can detect very small objects like a pallet and vehicle tires at distances exceeding 200 meters. This allows it to accurately recognize falling cargo or other road users even in complex traffic situations and trigger appropriate driving maneuvers.
Thanks to Bosch's hardware and software expertise, e-bikes are becoming safer than ever. The eBike Flow app has added a new feature that allows users to mark their e-bike or battery as stolen. This makes it more difficult to resell stolen e-bikes or batteries because secondhand buyers, professional dealers or relevant authorities will receive a warning message when they try to connect to the e-bike through the eBike Flow app.
Innovation in advanced devices across cars, industry and homes depends on small sensors. At CES 2026, Bosch will showcase its latest BMI5 AI MEMS sensor platform. All sensors developed on this platform feature high levels of precision, robustness and energy efficiency. They also include integrated AI capabilities that can recognize motion, position and even situations. One of the areas where these new motion sensors are used is Virtual Reality (VR) and Augmented Reality (AR) applications. By tracking head movements accurately and with almost no latency, they enable users to interact naturally in 3D environments. These sensors also help robots perceive their surroundings and motion with high accuracy. For example, they demonstrate how a humanoid robot can find the correct path even when a camera lens is obscured by an object.
At CES 2026, Bosch announced it will continue its collaboration with Microsoft. Together with Microsoft, Bosch will expand its "Manufacturing Co-Intelligence®" to explore developments that have the potential to bring manufacturing innovation by using agentic AI. The two companies are expected to sign a memorandum of understanding (MOU) in Las Vegas.
Agentic AI can interpret very large amounts of data, make largely autonomous decisions and perform tasks to optimize production, maintenance and supply chains. Tanja Rueckert said, "This makes factory processes smarter."
This collaboration aims to combine Bosch's deep industry knowledge built up in production and industrial software with Microsoft's leading IT infrastructure and software capabilities. The two companies aim to make existing production processes extensible with AI-based solutions so that factories not only operate more efficiently but organizations also reduce the burden on employees. For example, by detecting deviations in production processes early, downtime can be minimized and production expense reduced. One of the first Bosch customers for "Manufacturing Co-Intelligence" is Sick AG, a leading global manufacturer in the field of industrial sensors and sensor solutions.
Another highlight of CES 2026 is Bosch's innovative approach to fighting counterfeit products. Through Origify, Bosch presents a smart solution that gives products a digital DNA. This software ecosystem has core technology for surface pattern recognition to verify the authenticity of physical products. Instead of relying on additional labels, chips or codes, Origify analyzes unique and nonreplicable physical characteristics of product surfaces to grant an unforgeable Digital Identity. Once registered in the system, quick and reliable verification is possible through the linked Detector app. Using real-time video streams of an object, it can determine within seconds whether the product is genuine or counterfeit.
The United States remains an important and strategic growth market for Bosch.
Paul Thomas said, "The collaboration with Microsoft is a strong example that Bosch is continuously pursuing growth, investment and collaboration in the United States, and it is just one of many cases." In addition to cooperation with Microsoft, Bosch is pursuing various initiatives in the U.S. market. One of them is an agreement with Kodiak AI, a leader in truck Autonomous Driving. Bosch and Kodiak AI are collaborating to develop a vehicle-independent redundancy platform for unmanned trucks. Such a platform is an integrated system of specialized hardware and software that is integrated into standard trucks to provide autonomous driving capabilities. Bosch supplies various hardware components for these platforms, such as sensors and steering technology. Bosch is also modernizing its silicon carbide wafer factory in Roseville, California. This is to strengthen production of technologies essential for electric mobility.
According to the Bosch Tech Compass survey of more than 11,000 people in seven countries worldwide, the majority of respondents view AI as the most influential and positive technology in the future. One key finding is that enthusiasm for AI is increasing globally, with 70% of respondents saying AI will be very important in the future. Alongside this positive attitude, fatigue about technological advances is also increasing. Bosch's survey found that despite high expectations for AI, there are also concerns about AI's negative social impacts; many respondents indicated they see potential threats to society that no other technology poses. Fifty-seven percent of respondents said they want a "pause button" to better understand the impact of technological advances.
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