Kia sold 3,135,803 units last year. It is the highest annual sales record since it began selling cars in 1962. While most automobile brands had their worst year, Kia broke its previous record.
Kia sold 545,776 units domestically, 2,584,238 units overseas and 5,789 special vehicles during 2025, totaling 3,135,803 units, a 2% increase from 2024. (based on wholesale sales) Compared with 2024, domestic sales rose 1% and overseas sales rose 2%. (excluding special sales)
The previous annual record was 3,089,300 units set in 2024, with 540,010 units sold domestically and 2,543,168 units sold overseas, and 6,122 special vehicles sold.
The best-selling vehicle globally in 2025 was the Sportage with 569,688 units sold, followed by the Seltos with 299,766 units and the Sorento with 264,673 units.
Kia plans to sustain sales growth and strengthen its global position through expanded EV sales and production in 2026, full-scale operation of the PBV plant, reinforcement of the HEV lineup and focused attacks on new overseas markets. Based on this, it set a global sales target of 3.35 million units this year: 565,000 units domestically, 2,775,000 units overseas and 10,000 special vehicles.
The best-selling vehicle domestically during 2025 was the Sorento with 100,020 units sold. The Sorento surpassed 100,000 units sold for the first time since its 2002 launch. The next best-selling vehicles were the Carnival (78,218 units) and the Sportage (74,517 units).
Passenger models sold a total of 139,394 units, including the Ray with 48,654 units, the K5 with 36,598 units and the K8 with 28,154 units.
RV models, including the Sorento, Carnival and Sportage, sold a total of 365,105 units, with the Seltos at 55,917 units, the EV3 at 21,212 units and the Niro at 13,600 units.
Commercial models sold a total of 41,277 units, including 36,030 units of the Bongo III, combining PV5 and buses.
The best-selling vehicle overseas in 2025 was the Sportage with 495,171 units sold, followed by the Seltos with 243,849 units and the K3 (including K4) with 218,349 units.
During the same period, special vehicles sold 2,429 units domestically and 3,360 units overseas, totaling 5,789 units.
A Kia official said, "Last year, despite an unfavorable industrial environment including the impact of tariffs, we continued global growth through powertrain sales strategies tailored to each market, such as HEV-centered growth in the U.S. and expansion of volume EV market dominance in Europe," and noted, "This year, we will continue sales growth and further strengthen our global position through HEV lineup expansion, increased production and supply for core SUV models such as the Telluride and the Seltos."
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