Hyosung Chairman Cho Hyun-joon on the 2nd used his New Year's address to urge employees to practice "team spirit (communal spirit)" to overcome the crisis and move toward "Centennial Hyosung."
Cho said, "This year, as we mark the 60th anniversary of our founding, we have reached a moment to ask ourselves whether we will stop at simply commemorating the past 60 years, or whether we are preparing a new path for Hyosung toward the next 100 years," adding, "Team spirit is the most important thing to build Centennial Hyosung."
Cho cited Major League Baseball's Los Angeles Dodgers, who won the 2025 World Series after an extended slog, as an example of perfect team spirit.
Cho said, "In the ninth inning, with everything on the line, the Dodgers players showed terrifying tenacity in refusing to give up to the end, created chances through grit, and brought the game back to even," adding, "In the long battle that followed into extra innings, they did not lose focus, fulfilled their roles despite exhausted bodies, chose the team's victory over personal records, and trusted each other while communicating relentlessly."
Cho stressed that "we all must understand and sincerely practice the team spirit the Dodgers players showed—indomitable grit to never give up, self-sacrifice for the team's victory, and candid communication for the win."
On this year's global business environment, Cho said, "The greatest risk is that uncertainty has become the norm. Starting with interest rates, exchange rates, raw materials, and geopolitical variables are all impossible to predict in the mid to long term, and that in itself threatens us as a risk," adding, "All the more at times like this, we must manage with a focus on cash flow."
Seeking to focus on cash-flow-centered management this year, Cho announced three management principles: ▲ put cash flow and financial stability as the highest values ▲ make the criteria for business selection and focus even more stringent ▲ and fundamentally redefine organization-wide awareness of expense and efficiency.
Recalling that 2026 is the year of the "red horse," Cho said, "A horse is gentle by nature, but the moment it loses control, it becomes dangerous and unpredictable. Depending on how well the owner grips the reins and keeps control, it can become a powerful red steed or a rampaging wild horse with loosened reins," adding, "If we all hold the reins in the same direction, this year will be remembered not as a chaotic wild horse, but as the year of the red steed galloping powerfully toward conquering the world."