Hyosung Chairman Cho Hyun-joon on the 2nd used his New Year's address to urge employees to practice "team spirit (community spirit)" to overcome crises and move toward "Hyosung's next 100 years."
Cho said, "This year, as we mark the 60th anniversary of our founding, we have reached a moment when we must ask ourselves whether we will simply stop at commemorating the past 60 years, or whether we are preparing a new path for Hyosung toward the next 100 years," adding, "The most important thing to build a centennial Hyosung is team spirit."
Cho cited the example of the Major League Baseball team the Los Angeles Dodgers, who won the 2025 World Series after an extended battle, powered by perfect team spirit.
Cho said, "In the ninth inning, with everything on the line, the Dodgers players showed a terrifying will to never give up, created chances through grit, and brought the game back to even," adding, "In the long contest that followed into extra innings, they did not lose focus, fulfilled their roles even with tired bodies, chose the team's victory over individual records, and trusted and communicated with each other relentlessly."
Cho stressed, "All of us must understand and sincerely practice the team spirit the Dodgers players showed—an indomitable will to never give up, self-sacrifice for the team's victory, and candid communication for the win."
Regarding this year's global business environment, Cho said, "The biggest risk is that uncertainty has become the norm. Starting with interest rates, exchange rates, raw materials, and geopolitical variables are all impossible to predict in the mid to long term, and that in itself is a risk that threatens us," adding, "All the more at times like this, we must manage with a focus on cash flow."
To focus on cash flow-oriented management this year, Cho announced three management principles: ▲ place cash flow and financial stability as the top values ▲ make the criteria for selecting and focusing on businesses even more stringent ▲ fundamentally reset organization-wide awareness of expense and efficiency.
Recalling that 2026 is the year of the "red horse," Cho said, "Horses are gentle by nature, but once control is lost, they become dangerous and unpredictable. Depending on how firmly the owner holds the reins and can control them, it can become a powerful red steed or a fierce, unbridled wild horse," adding, "If all of us hold the reins in the same direction, this year will be remembered not as a wild horse of chaos but as the year of a red steed galloping powerfully toward global dominance."