Davich Optical Co., the country's largest eyeglasses chain, is working to broaden the base of the progressive multifocal lens market, targeting the fast-growing presbyopia population.
Presbyopia is a condition in which the lens loses elasticity, making nearby text appear blurry and increasing eye fatigue. It typically begins in the 40s, and Korea's presbyopia population is estimated at about 20 million.
A progressive multifocal lens is a functional eyeglass lens designed so users can see far, intermediate and near distances all within a single lens. Assuming an average price of 200,000 won, the potential market size is estimated at about 4.5 trillion won.
However, because progressive multifocal lenses differ from single-vision lenses in wearing method and visual structure, many first-time wearers report dizziness or difficulty adapting. Taking these characteristics into account, Davich Optical Co. classifies customers into an "adaptable group" and an "initial potential non-adaptation group," and operates a step-by-step product lineup.
Davich Optical Co.'s flagship progressive multifocal lens is the customized "MIDAS M." Targeted at customers in their 40s and older, the product is designed to reflect individual visual characteristics based on more than 20 refraction test items. If adaptation is difficult after wearing, a 100% refund is available, and a quality assurance mark enhances product reliability. Prices start at 49,000 won.
An "entry lineup" for first-time progressive multifocal wearers is also offered. The company carries products from a range of lens brands, including Essilor and Hanmi, to broaden choices, and provides functions such as near-focus support, reduced eye fatigue, and blue light and UV protection.
Alongside this, Davich Optical Co. is seeking differentiation with its in-house product, the "MIDAS M Home-Peace magnifier." Designed for indoor living, this magnifier eliminates the need to repeatedly put on and take off as with conventional magnifiers, and is engineered to cover both near and intermediate distances, from smartphones to TV viewing. It reduces swaying for faster adaptation and is used as an alternative to help customers who find progressive multifocal lenses difficult to wear.
A Davich Optical Co. official said, "We are segmenting our product lineup in line with the growth of the presbyopia population and focusing on improving accessibility to progressive multifocal lenses."