It's true to its reputation. The design house, a nine-time Red Dot winner, has produced a highly accomplished masterpiece. This is the design story of the all-new Peugeot 3008 SUV.
Design is the language of an automobile brand. Beyond mere appearance, it serves as a medium that conveys a brand's worldview and sensibility. The atmosphere felt the moment one looks at a car, the message the brand intends to convey, and the sensations experienced by the user are all contained within the design. Peugeot is the brand that has most elegantly realized this "language of sensation," and the all-new 3008 smart hybrid is the model that demonstrates that peak.
Peugeot's design competitiveness has been proven internationally. In particular, the E-3008, which applies the same design philosophy as the all-new 3008, won the 2024 Red Dot Design Award and was recognized for its sculptural completeness. In the product design category judged by 39 experts, the 'dynamic fastback silhouette, modern front appearance and rich functional composition' received high praise.
Peugeot is a brand that has won the Red Dot Design Award nine times in total, including for the second-generation 3008, again proving the depth and consistency of French sensibility design. This design philosophy continues intact in the all-new 3008 smart hybrid.
The first impression of the all-new 3008 begins at the front. The gradient-treated grille and stylish pixel LED headlamps catch the eye, and the details finished in body color with reduced chrome trim give a refined, modern impression. Moving your gaze to the side, the graceful roofline in fastback form and the floating spoiler flow together, capturing both dynamism and elegance. This is the point where Peugeot's design philosophy of 'moving the heart the moment you see it'—the captivating design (Power of Allure)—is most immediately felt.
Inside, the panoramic i-Cockpit, the core of Peugeot's design identity, takes center stage. The next-generation i-Cockpit consists of a 21-inch curved panoramic display, a compact steering wheel and virtual i-Toggles. Driving information and infotainment are integrated into a single visual experience, providing an immersive sense as if a panorama unfolds the moment you sit in the driver's seat. The seating position that offers excellent visibility and the intuitive interface reveal Peugeot's pursuit of a "sensory experience."
Since unveiling its first automobile in 1890, Peugeot has always made design a core value. In the 1980s the 205 GTi led a revolution in European compact car design, and later models such as the 406 coupe, 206CC and RCZ coupe became symbols of French sensibility design. As a result, it received international design awards such as Red Dot and the iF Design Award multiple times, recognizing its design competitiveness.
The all-new 3008 smart hybrid inherits this tradition while greatly improving efficiency and user experience. The latest user interface and hybrid system enhance the driving experience in a more refined way without compromising the design. It consistently maintains the direction of 'technology imbued with sensibility.'
The all-new 3008 smart hybrid is the model that most clearly shows the 'language of sensation' Peugeot seeks to realize through design. The exterior asserts its presence on the road like a moving sculpture, and the interior naturally elevates the enjoyment of driving. And this experience is not merely decorative beauty. For consumers who value style and experience, a car becomes part of their lifestyle. The all-new 3008 smart hybrid offers a rich sensory experience from the moment of boarding to the moment of exiting, and through the harmony of French design sensibility and cutting-edge technology, it sets a new standard for SUVs.
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