BYD Korea opened the BYD Auto Pohang showroom. The passenger car brand opened 29 showrooms just one year after its launch. Industry watchers are paying attention to whether BYD Korea's unusual moves will resonate with domestic consumers as "sincerity."
BYD Korea said on the 29th that it will officially open the BYD Auto Pohang showroom to respond to growing demand from electric vehicle customers in the east coast region.
The BYD Auto Pohang showroom is located in the heart of downtown Pohang, Gyeongsangbuk-do. Its location raises expectations that it will serve as a hub for the east coast living areas such as Pohang, Gyeongju and Yeongdeok.
The BYD Auto Pohang showroom, built as a two-story structure with a total floor area of 487.5 square meters (about 147.5 pyeong), features a spatial composition that emphasizes a three-dimensional feel, with the second-floor area designed to be about 80% of the first floor. Inside, three popular BYD models—the Atto 3 (BYD ATTO 3), Seal (BYD SEAL) and Sealion 7 (BYD SEALION 7)—are on display, and a customer-centered test drive program will be operated regularly.
GNB Mobility, BYD Korea's official dealer responsible for operating the BYD Auto Pohang showroom, will hold various customer participation events to commemorate the showroom opening, such as offering welcome gifts to visiting customers and expanding the test drive program.
GNB Mobility CEO Lee Min-wook said, "Pohang is a key east coast hub where the spread and demand for electric vehicles are rapidly growing," and added, "Through the Pohang showroom, I hope local customers can more easily experience BYD's brand and technological capabilities."
With the opening of the BYD Auto Pohang showroom, BYD Korea has secured a total of 29 passenger car showrooms. This is the result of efforts to broadly provide domestic customers with experience of BYD's products and brand, and shows that nationwide brand touchpoint establishment reached a completion stage just one year after the launch of the BYD passenger car brand.
Jo In-cheol, head of BYD Korea's passenger car division, said, "Thanks to customers' interest and support in the first year after launch, we have been able to stably expand our network focusing on major nationwide hubs," and added, "In the coming new year, BYD Korea will continue efforts to expand the network while striving to improve the quality of the network to be recognized as a brand trustworthy to customers by enhancing operational quality and service capability."
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