"annual record 192,285." The Hyundai Motor Palisade's performance this year, achieved before the year was even over, is drawing attention. That's because it has already broken the annual sales record. As the electric vehicle chasm prolongs, Hyundai Motor Group Chairman Chung Eui-sun's multi powertrain strategy is once again attracting attention.
Chairman Chung Eui-sun is leading Hyundai Motor Group's electrification transition and efforts to overcome the electric vehicle chasm with a strategy of flexibly producing and selling various electrified vehicles such as electric vehicles and hybrids.
Hyundai Motor said on the 28th that the Palisade's global sales through November this year reached 192,285 units, surpassing the previous record of 166,622 units in 2023. Fueled by the popularity of the hybrid model, it achieved the highest sales since its launch.
Since its initial launch in 2018, the Palisade, with its luxurious design and advanced features, continued to grow as Hyundai Motor's representative SUV, selling 107,514 units in 2019, 157,133 units in 2020 and 157,688 units in 2021.
Sales dipped slightly to 151,427 units in 2022, but with Hyundai Motor's release of the first facelift model in 2022, 'The New Palisade,' sales rose 10% year over year to 166,622 units in 2023. The Palisade also sold 165,745 units last year, marking more than 160,000 units for two consecutive years and cementing its role as a steady seller.
This year, Hyundai Motor released the all-new Palisade, 'The All-New Palisade,' a full model change six years after its initial 2018 launch, and it gained popularity both domestically and abroad. Through November this year, 55,291 units were sold domestically and 136,994 units overseas, making it the first time annual global sales are expected to exceed 200,000 units.
The Palisade's overseas sales are centered on the United States. U.S. sales of the Palisade since its 2019 launch reached 592,425 units through November this year, accounting for more than 80% of the Palisade's cumulative overseas sales of 761,927 units.
Industry insiders cite the new-car effect of the All-New Palisade and the hybrid model, which has become the mainstream in eco-friendly lineups, as factors behind the Palisade's popularity. The All-New Palisade offers generous interior space and is composed of 7- and 9-seat models based on a third-row layout, and it applies a next-generation hybrid system for the first time, offering two powertrains: a 2.5 turbo gasoline and a 2.5 turbo hybrid.
The All-New Palisade hybrid model improved driving performance by applying driving-specialized technologies that use the drive motor, such as "E-ride" and "E-handling," and added features like in-cabin V2L and stay mode, applying EV-specialized convenience technologies that were previously enjoyed in electric vehicles to a hybrid model for the first time.
Based on this, of the Palisade's domestic sales of 55,291 units from January to November this year, hybrid models accounted for more than 61%, with 33,862 units, and sold more than 20,000 units overseas as well, establishing themselves as a core lineup.
Hyundai Motor is continuing to expand its hybrid lineup. At the CEO investor day in September, it announced plans to expand the hybrid lineup, which has been gaining reflex benefits from stagnant electric vehicle demand, to 18 models by 2030, covering entry, compact, midsize, large and luxury segments.
A Hyundai Motor official said the Palisade has become a representative Hyundai SUV thanks to increased leisure activities and growing demand for spacious interiors, and noted that the hybrid model, with high fuel efficiency and excellent performance, has contributed to the Palisade's rising sales.
◇ Palisade global sales (unit: units)
◇ Palisade trim sales Jan–Nov 2025 (unit: units)
◇ Palisade U.S. sales (unit: units)<
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