KG Mobility (KGM) confirmed the official model name of its next-generation pickup truck as "Musso (MUSSO)" and unveiled exterior images on the 26th.

To strengthen its pickup brand competitiveness, KGM launched the "Musso" integrated pickup brand in Jan., and Musso is the flagship model representing it. The move is seen as unifying the model and brand names to clearly express the brand identity.

KG Mobility's next-generation pickup Musso (right) and Musso Grand Style (left), which features a distinct front-end design./Courtesy of KG Mobility

KGM implemented a dynamic and solid exterior design in a classic off-road style for the Musso. It features a robust square-type front bumper and radiator grille, along with dynamic side lines and a sense of volume.

It also added the "Grand Style" package with a differentiated front-end design as an option. The aim is to offer choices that cover everything from the outdoors to urban driving. Grand Style emphasizes a premium image suited to the city.

KG Mobility's next-generation pickup Musso Grand Style./Courtesy of KG Mobility

A KGM official said, "Musso was designed to respond to diverse lifestyles through a design configuration that crosses daily life and the outdoors," and added, "Based on strength and practicality, it will provide customers with a convenient and enjoyable driving experience."

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