Hanjin said on the 24th that it opened a European fulfillment center in Amsterdam, the Netherlands. Hanjin plans to use this fulfillment center to provide comprehensive logistics solutions to Korea-based corporations targeting the European market.
The new center was completed in Oct. and is a 10-minute drive from Schiphol Airport and an hour from the Port of Rotterdam. Hanjin said it has secured a location in Rotterdam, a key logistics hub, that is optimized for multimodal connections linking air and sea.
Hanjin plans to operate the logistics center as a hybrid hub that simultaneously handles business-to-business (B2B) and business-to-consumer (B2C) logistics transactions. To that end, it is equipped with facilities that can manage and process not only large-scale cargo storage but also locally direct-delivered products.
Hanjin plans to provide logistics center customers with comprehensive logistics solutions, including packaging and labeling agency services that meet the receiving standards of global platforms such as TikTok and Amazon and local offline channels, in-house mall order management, and last-mile services across Europe.
It will also actively support solutions to complex customs clearance and value-added tax issues, often cited as the biggest barriers to entering Europe. Hanjin said it will help client companies focus solely on their core businesses of product development and marketing through value-added services that cover everything from establishing a local corporation to tax filing and responding to local regulations.
After focusing on stabilizing initial operations and advancing fulfillment capabilities following the center's opening, Hanjin plans to develop connected business models such as air forwarding to Korea and transatlantic route operations. Through this, it aims to complete an organic logistics network linking the European hub with Los Angeles and the Incheon GDC (Global Distribution Center) and other parts of Hanjin's global network.
The opening ceremony was held on the 15th (local time), with President Cho Hyun-min (Emily Lee Cho) and President and CEO Noh Sam-seok of Hanjin in attendance, along with key local officials.
A Hanjin official said, "Unlike export methods that were heavily dependent on buyers in the past, recently more brands are entering local markets and selling directly, increasing the importance of local fulfillment," and added, "The Amsterdam center will not be a simple warehouse but a core solution and partner that helps K-brands succeed in the European market."