Public Home Shopping said on the 24th that it held a donation ceremony at its headquarters in Mapo District, Seoul, to support the development of the broadcast video industry.
Public Home Shopping donated 55 million won to the Community Media Foundation on the 22nd and 115 million won to the Broadcast Content Promotion Foundation on the 23rd.
The development fund will be used to hold a production contest to foster broadcast talent, sponsor content education, and support capable emerging production companies.
Public Home Shopping has run the "First Button Project" with the Broadcast Content Promotion Foundation since 2021, supporting a total of 28 young directors to date. Of them, 23 have achieved results such as winning at international documentary film festivals.
This year, Public Home Shopping also donated 10 million won each to Gyeongsang National University and Chonnam National University as scholarships to nurture outstanding broadcast talent.
Acting CEO Lee Jong-won of Public Home Shopping said, "The ability to produce quality media content is a key factor that determines the future of broadcasting," adding, "As a public TV home shopping channel, we will continue our support and interest in developing the broadcast video production industry."