Maserati Korea has decided to make the recently expanded Yongsan showroom its key base in central Seoul.
The Yongsan showroom operated by SNK Global has grown as a key base since it opened in 2023. In particular, it is located near Yongsan Station in central Seoul, giving it a geographic advantage with excellent accessibility for customers in the metropolitan area.
The Maserati Yongsan showroom applied the brand's new retail concept to the newly expanded space and incorporated the sophistication of Sartoria, meaning the tailor's atelier, and the sense of Officina, meaning workshop. Through this, it aims to convey to customers the brand's core values of "Italian luxury" and "craftsmanship."
The showroom's exclusive area was greatly expanded from 155㎡ to 271㎡. Through this, it secured a more spacious display area and customer flow, and strengthened a VIP customer consultation area and a "Fuoriserie" zone for precise customization. The overall space was furnished with modern furniture and display cases from the Italian high-end furniture brand Cassina Custom Interiors to convey the brand identity.
In particular, the Yongsan showroom provides a one-stop premium service that covers purchase through maintenance through organic linking with the Maserati Songpa service center jointly operated by SNK Global. As the two bases are closely connected, the synergy between sales and after-sales service is maximized, and based on this, they plan to further strengthen customer satisfaction and service quality.
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