Cathode materials corporations L&F said on the 22nd that it appointed Huh Je-hong, chair of the board, as the new CEO. The new CEO Huh is the great-grandson of LG Group co-founder Huh Man-jung. Chairman Huh Hak-gu, the second son of co-founder Huh Man-jung, did not join GS Group and founded an independent corporations called Jeonghwa Metal (now Seronics), and L&F was established by Chairman Huh Jeon-su, the new CEO Huh's father, as a subsidiary of Seronics.
At the board meeting, CEO Huh said, "We broke through the chasm over the past two years, and starting in 2026, we will prioritize achieving customer diversification and a full-fledged increase in shipments through technological innovation and dynamic sales," and added, "We will successfully push forward a new LFP business, the first in Korea, and secure a first-mover advantage."
CEO Huh earned a bachelor's degree in chemical engineering from Yonsei University and a master's in chemical engineering from the University of Southern California (USC), then began a professional career at LG Philips LCD (now LG Display). Huh served as CEO of L&F for three years from 2018 to 2021, and since 2021 has chaired the board, taking on roles in establishing the company's mid- to long-term growth strategy, expanding strategic relationships with domestic finished-car makers and overseas clients, investing abroad, and strengthening the foundation and competitiveness for the company's future growth.
An L&F official explained, "As we have broken through the chasm of the secondary battery industry over the past two years, starting in 2026 will be an important first year when differentiation in growth within the industry expands in earnest depending on technological prowess and marketing competitiveness," and added, "At this juncture, by shifting to a system of accountable management under CEO Huh Je-hong, we have established leadership that will, based on strong ownership, increase the speed and completeness of strategy execution and secure sustained competitive advantages."
CEO Choi Su-an, who led L&F over roughly the past seven years in office, will step back from the front line of management to serve as vice chair.