L&F, a corporations specializing in secondary battery cathode materials, said on the 22nd that it appointed Huh Je-hong, chair of the board of directors, as the new CEO. The new CEO Huh is from a GS lineage and is the great-grandson of Huh Man-jung, co-founder of LG Group. Chairman Huh Hak-gu, the second son of co-founder Huh Man-jung, did not join GS Group and founded an independent corporations called Seronics, and L&F was established as a subsidiary of Seronics by Huh's father, Chairman Huh Jeon-su.
At the board meeting, CEO Huh said, "We have crossed the chasm over the past two years, and starting in 2026, we will prioritize achieving customer diversification and a full-fledged increase in shipments through technological innovation and dynamic sales," and added, "We will successfully push forward the new LFP business as Korea's first and secure a first-mover advantage."
CEO Huh earned a bachelor's degree in chemical engineering from Yonsei University and a master's degree in chemical engineering from the University of Southern California (USC), then began a career at LG.Philips LCD (now LG Display). Huh served as CEO of L&F for three years from 2018 to 2021, and since 2021 has served as chair of the board, playing a role in establishing the company's mid- to long-term growth strategy, expanding strategic relationships with domestic finished car manufacturers and overseas clients, overseas investment, and building the foundation for the company's future growth and strengthening competitiveness.
An L&F official explained, "Having crossed the secondary battery industry's 'chasm' over the past two years, starting in 2026 will be an important first year in which differentiation in industry growth will expand in earnest depending on technological prowess and marketing competitiveness," and added, "At this point, as we transition to a system of accountable management under CEO Huh Je-hong, we have established leadership that, based on strong ownership, will increase the speed and completeness of strategy execution and secure sustained competitive advantage."
CEO Choi Su-an, who led L&F over the past seven years or so during a tenure, will step down from the front lines of management and become vice chair.