The Korea Advertising and Public Relations Association said on the 18th that it held a year-end event and awards ceremony on the 16th at Grand InterContinental Seoul Parnas in Samseong-dong, Gangnam-gu, Seoul. Thirty-five people, including advertising and public relations industry officials and association members, attended the event.
At the awards ceremony, individuals and organizations that contributed to the development of the advertising and public relations industry were selected. The "advertiser of the year" award went to Lee Su-won, CEO of TBWA Korea. Lee was highly rated for leading advertising campaigns for major domestic corporations and continuing industry activities.
The "public relations professional of the year" award went to Park Yong-jip, CEO of Goodwill Communications. Park has worked in public and corporate public relations and has a record of serving as an advisory member for public relations planning for the Office of the Prime Minister and the presidential office, as well as carrying out public relations work for public institutions such as the Korea Tourism Organization (KTO) and private corporations.
The "special contribution award" went to Ha Haeng-bong, vice chair of the Korea Advertising Industry Association. Ha has taken part in improving the industry environment through activities in private consultative bodies related to the advertising industry and cooperation with government ministries.
In the university category, the Dong-A University Bulsae-chul Advertising Research Society was selected for the "advertising and public relations club of the year" award. The club received high marks in the association's scholarship program for university clubs.
After the awards ceremony, a dinner with industry officials followed. Baek Won-jang, chair of the Korea Advertising and Public Relations Association, said, "In a rapidly changing environment, it is important to strengthen the industry's solidarity and professionalism," and added, "The association will continue to support the sustainable growth of the advertising and public relations industry through policy research, education, and scholarship programs."
The Korea Advertising and Public Relations Association is an organization composed of senior and mid-career figures in the advertising and public relations field and conducts industry-related research, education, and scholarship programs.