Ferrari is accelerating the development of innovative displays for its next-generation models in partnership with Samsung Display.
Samsung Display's automotive OLED panels were finally selected because they were recognized as being able to realize the innovative designs and forms needed for Ferrari's future models.
Ernesto Lasalandra, Ferrari chief research and development officer, said, "Samsung Display's extensive expertise in designing and manufacturing thin, lightweight OLED panels was a clear plus in advancing the digital environment within Ferrari's next-generation models," adding, "in the luxury segment, enhancing the customer's onboard experience is key, and Samsung's support was essential in introducing unprecedented bespoke state-of-the-art display solutions in the automotive industry."
Zin-U Pak, head of Samsung Display's Europe business team, said, "The technological cooperation between the two companies will be an opportunity to demonstrate Samsung Display's technological leadership," and added, "when thinking of the world's most iconic high-performance sports car, the brand that comes to mind first is undoubtedly Ferrari. Ferrari has defined what excellence in motorsports is. Both Ferrari's cars and its brand embody passion, relentless innovation and the will to be the best, which deeply aligns with the values Samsung Display pursues."
Pak also said, "Ferrari and Samsung Display share a similar mindset of pushing beyond limits, constantly learning and setting new industry standards. When two teams aiming for the top collaborate, powerful synergies are created. Through this partnership we will provide superior value to consumers and further solidify Samsung Display's position as a leader in next-generation display innovation."
Lasalandra said, "The collaboration between Ferrari and Samsung Display particularly reflects the macro trends in the automotive industry of digitalization, user experience (UX) and premium branding. In the luxury segment, immersive onboard experiences perfectly tailored to customers' tastes are becoming increasingly important. By leveraging Samsung's OLED technology, Ferrari can offer more flexible bespoke displays, enabling unique layouts and highly personalized driver/passenger interfaces that enhance both a vehicle's aesthetics and functionality. The technological cooperation between the two companies well demonstrates the importance of 'cross-industry contamination' in driving next-generation automotive innovation."
This theme can also be seen in Samsung Display's accumulated experience in the field. Pak said, "The automotive industry is at the center of exciting change. Due to electrification, the rise of SDV (software-defined vehicles), and the rapid advancement of artificial intelligence and big data processing technologies, automobiles are evolving from simple means of transportation into autonomous, dynamic spaces ranging from mobile offices to immersive living environments. At the center of this evolution is the display. Ferrari and Samsung Display recognize the need for a new level of differentiation beyond existing automotive displays. Samsung OLED's promise to automotive customers is perfectly summarized by 'DRIVE.' This stands for design differentiation, robust reliability, intelligent safety, visual excellence and expanded & extendable."
Finally, Pak said, "By combining Ferrari's bold vision with Samsung Display's cutting-edge technology, we will open a new era of in-vehicle experiences and truly inspire customers with something new and exciting."
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