Hyundai Motor said on the 15th that it held a commemorative event at Inspire Entertainment Resort in Jung District, Incheon, on the 13th-14th to mark the 10th anniversary of the launch of its official brand fandom, "Hyundai Motor Club."
Hyundai Motor Club first began in 2015 as "a gathering of people who own Hyundai Motor vehicles and like Hyundai Motor." About 124,000 members are currently active. Hyundai Motor Club engages in automobile-related activities, including operating the amateur racing team "TEAM HMC (Team Hyundai Motor Club)," and conducts social contribution programs for regions with limited transportation access.
At the event, which was attended by 277 families of outstanding Hyundai Motor Club members and 19 members from Hyundai Motor Club Japan, programs included an exhibition of photos from the 10th anniversary heritage contest and awards for outstanding members in 2025.
Through support for Hyundai Motor Club activities, Hyundai Motor has helped customers voluntarily spread its products and values, and has established a virtuous cycle of actively accepting their criticism and feedback to develop better products and services.
Kim Seung-chan, head of Hyundai Motor's domestic business division, said, "We will continue to support Hyundai Motor Club so it can establish itself as a central platform leading the 'global Hyundai Motor brand fandom.'"