Seoul Business Agency said on the 15th that it will unveil the main programs and citizen participation events for "2025 SeoulCon," which will be held at Dongdaemun Design Plaza (DDP) from the 29th through Jan. 1.
SeoulCon, which debuted in 2023, is an event enjoyed by global influencers and citizens together. At the "SeoulCon X World K-pop Festival—Countdown" on the 31st, ▲ Dynamic Duo ▲ Taemin ▲ BIBI ▲ QWER will take part.
"K-Beauty Boost," taking place on the 29th, is a flagship K-beauty program in its third year at SeoulCon, with more than 1,600 teams of global influencers participating last year.
There are also events being held for the first time this year. The brand pop-up zone will operate from the 29th to the 31st using the Art Hall corridor space. Anyone who has registered for SeoulCon can visit freely without advance ticketing or an invitation. About 15 experience and exhibition booths will be set up. "Street Force Seoul," a street dance battle program, will also debut this year.
All program information and participation applications are available on the official 2025 SeoulCon website. Lineups and event information are also available on the official Instagram. Most of SeoulCon is free, but some programs are paid or by invitation, so attendees should check the details for each program.
SeoulCon is a key program of the winter festival "2025 Seoul Winter Festa" hosted by the Seoul Metropolitan Government. During this period, it will be linked with a number of large-scale citizen participation programs, including Seoul Light DDP and the New Year's Eve bell-ringing ceremony.
Kim Hyeon-u, president and CEO of Seoul Business Agency, said, "2025 SeoulCon is Seoul's flagship year-end festival created together by global influencers and citizens," adding, "We hope to deliver a special December experience through diverse programs and events and to widely promote Seoul's charm to the world."