Digital marketing corporations PTKOREA said on the 11th that it won seven top awards at the 2025 Korea Digital Advertising Awards (KODAF), including the top prize, the grand prix, two golds, two silvers, and two bronzes.
The Korea Digital Advertising Awards is a domestic digital advertising awards program organized by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism. It selects innovative digital ad campaigns each year and presents awards. This year, about 800 entries competed.
PTKOREA won the grand prix outright for its Hankook Tire & Technology "Hankook Tire global search campaign strategy." The global search ad project aimed to raise brand awareness in 30 countries, including Europe and North America, and used artificial intelligence (AI)-based smart bidding, among other tools. PTKOREA was highly rated for capabilities beyond search ads, such as designing the entire media journey.
Gold awards went to Coca-Cola Korea and HanaTour Co., respectively. The Coca-Cola campaign strengthened personalized messages by using "Cokeplay" as a data-driven marketing platform in line with changing consumption patterns. HanaTour introduced the travel industry's first extended reality (XR) live commerce in Korea, presenting an experience that combined an XR map based on actual destinations with a live screen.
Silver awards went to Samsung Electronics' "Galaxy AI Golden Bell Live" and PTKOREA's in-house project "SynerZ." Bronze awards went to Hankook Tire's "T'Station domestic search campaign strategy" and e2moth's "Making the future of logistics easier" campaign.
Chief Executive Ji Won-gyu of PTKOREA said, "This recognizes our results in driving real customer growth with innovative, data- and AI-based marketing solutions," adding, "We will continue to set new standards by combining technology and create changes that both customers and the market can feel."