SS Jaguar and Type 00 jointly celebrated Jaguar's 90th anniversary.
JLR Korea (CEO Robin Colgan) said on the 8th that Jaguar displayed the 'SS Jaguar' (SS Jaguar), released in 1935, together with its latest work 'Type 00' (Type 00) at the Chancery Rosewood hotel in London, England, to commemorate 90 years of bold design history. Jaguar's pursuit of original artistry harmonizes well with the hotel's space, where midcentury modernism and contemporary British art come together.
Although 90 years separate the SS Jaguar and Type 00, they share a common vision that breaks the conventions of their times. While the SS Jaguar laid the groundwork for the Jaguar brand at the time, the Type 00 is a model that redefines Jaguar's identity today.
The SS Jaguar, the first model to bear the Jaguar name, perfectly embodied Sir William Lyons's philosophy of "Copy nothing." Unlike most British cars of the time, which were tall and utilitarian in form, the SS Jaguar applied a low roofline and a long, extended hood to present a bold silhouette that broke industry conventions.
The Type 00 inherits this philosophy and is a concept model akin to a "bold declaration" that shows the essence of Jaguar. It is characterized by daring forms and lively proportions that indicate the direction of Jaguar's future.
From the SS Jaguar to the F-Type, Jaguar has produced icons that reject the ordinary in every era. The XK120 set speed records, the E-Type redefined standards of beauty, the XJS combined luxury and performance, and the F-Type rekindled public desire for sports cars. In this way, Jaguar has never once been content with reality, pioneering new paths with soul-stirring elegance, bold design and powerful performance.
Rawdon Glover, managing director of Jaguar, said, "Jaguar is a pioneer of originality characterized by impeccable design and an unabashedly forward-looking spirit," and said, "With a production model launch scheduled for next year, we are focusing on imprinting Jaguar's uniqueness — boldness, unpredictability and uncompromising distinctiveness. As the SS Jaguar did in the past, Jaguar is once again challenging the conventions of the automobile industry through the Type 00."
Meanwhile, Jaguar unveiled a bespoke color called 'London Red,' inspired by London's Victorian red brick architecture, offering a new interpretation of modern luxury. London Red, developed by Jaguar's materials team, is an homage to Jaguar's timeless artistry and design. It evokes an elegance similar to the red walls of a museum that make a work of art stand out, and aligns with iconic London colors from crimson telephone booths to the red double-decker buses.
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