Kia is launching a nationwide campaign to discover and collect heritage assets to commemorate its 80th anniversary, Kia Treasure Hunt: finding 80 years of legacy.
'Kia Treasure Hunt' is a long-term project to collect various assets related to the 80-year history in order to systematically restore the brand's identity and growth history.
It covers all assets with historical significance and rarity, including early model vehicles, concept cars and their parts, old booklets, articles, memos and other documents and records, past emblems and logos, sketches, and design and engineering drawings. Anyone in the public may participate regardless of Kia vehicle ownership, and they can register photos and related information of the assets they own by accessing the official website.
Kia plans to preserve assets submitted through the website as its valuable heritage according to follow-up procedures such as donation or lending if the assets are recognized as having preservation value after review and examination by an internal evaluation committee.
Participants who register assets selected for preservation will be given a token gift as a gesture of appreciation.
A Kia official said this campaign is a process of writing the brand story with everyone who has a connection to Kia, not only experts or collectors, and noted they hope to complete a meaningful chapter in Korea's industrial history together.
Meanwhile, on the 5th Kia held an 80th anniversary event at Kia Vision Square in Yongin, Gyeonggi, attended by Hyundai Motor Group Chairman Chung Eui-sun, Kia President Song Ho-sung, former and current executives and employees, and other guests.
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