BYD Korea said on the 8th that it officially opened the BYD Auto Starfield Village Unjeong showroom inside Starfield Village Unjeong in Paju, Gyeonggi Province, and will expand touchpoints with customers in the northwestern Seoul metropolitan area.
Starfield Village Unjeong is a newly introduced local community-type shopping space by Shinsegae Property, and this is the first time a BYD Auto showroom has entered. BYD Korea opened the showroom in a differentiated, locally integrated retail space that adds community functions to Starfield's value.
Unjeong New Town is one of the third-phase new towns where infrastructure is forming the fastest in the northwestern Seoul metropolitan area, with a high proportion of young newlyweds and family households and strong interest in eco-friendly transportation. In addition, Starfield Village Unjeong is connected to Unjeong Station on the Gyeongui–Jungang Line by a pedestrian walkway, giving it excellent access to public transportation.
The BYD Auto Starfield Village Unjeong showroom is located on the first floor of Starfield Village Unjeong Central and has a total area of 374.18㎡, allowing up to four vehicles to be displayed. The showroom will display BYD's full passenger lineup released domestically, including the recently popular urban mid-size electric SUV "BYD Sealion 7 (SEALION 7)", and will operate vehicles for regular test drives to provide test-drive services to visitors. Showroom operations will be handled by DT Networks, BYD Korea's official dealer.
To commemorate the opening of the Starfield Village Unjeong showroom, BYD Korea will host a special exhibition of BYD's luxury flagship Yangwang (Yangwang) U9 at domestic BYD Auto showrooms for the first time through Dec. 14. It is a high-end model boasting 0–60 mph in 2.36 seconds.
Also, to commemorate the showroom opening, during December the showroom will provide welcome gifts such as BYD reusable bags and knit bags to visitors, and DT Networks will present an in-flight travel carry-on suitcase it produced to all customers who take delivery from the Starfield Village Unjeong showroom during December. Further details are available on the DT Networks website or Instagram.
Kwon Hyuk-min, CEO of DT Networks, said, "This opening is even more special because it is the first showroom to enter the Starfield Village brand," and noted, "Unjeong is a region with many young families and consumers who pursue eco-friendly lifestyles, which aligns well with BYD's pursuit of sustainable mobility values." He added, "Through organic links with existing northwest networks such as Ilsan and Starfield Market Ilsan, we will establish ourselves as a brand that customers can trust not only for electric vehicle purchases but also for post-sale service."
Jo In-cheol, head of BYD Korea's passenger vehicle division, said, "BYD Korea will continue to expand customer touchpoints where people can meet BYD in everyday nearby places, such as city malls and community-type shopping spaces."
[OSEN]