KleanNara said on the 4th that it carried out an executive reshuffle focused on expanding new businesses to respond to the changing market environment and strengthen its mid- to long-term growth base.
Ahead of its 60th anniversary next year, KleanNara carried out this reshuffle to boost the organization's execution and decision-making speed by deploying younger leaders to front-line roles.
After Chief Executive Choi Hyun-su moved to the chairman position, this reshuffle proceeded, and Executive Vice President Lee Dong-ryeol was appointed sole CEO. Lee was cited as the right person to lead the execution of mid- to long-term strategies, recognized for expertise in finance and management and the ability to realign the organization.
Under the system led by Executive Director Choi Jeong-gyu as head of the overall business division, key organizations were also realigned. Marketing Director Ha Bo-young was appointed head of the HL division. The plan is to expand brand strategy based on consumer insights and digital marketing capabilities.
The PS division will lead expansion of the B2B (business-to-business) business by hiring from outside Executive Director Jeon Seong-gu, an expert in the MRO (maintenance, repair and operations) field needed for equipment and operations maintenance. The management headquarters will be led by Senior Executive Director Choi Seong as head. The plan is to enhance financial stability and resource operation efficiency.
In the future strategy office, Executive Director Park Gyeong-hwan will concurrently serve as head of the HR planning office, integrating strategy, HR and asset management functions to strengthen consistency in organizational operations and strategic alignment. Han Gi-young, head of the technology innovation research institute, was promoted to executive director to bolster expansion of businesses based on future technologies. The Cheongju plant will continue to be led by Executive Director Kang Hee-jin.
A company official said, "This reshuffle is not a simple reassignment of duties but a realignment of the leadership portfolio to prepare for the next 10 years of the company and a turning point to strengthen organizational energy centered on younger leaders."