BMW Korea said on the 3rd that it released the BMW XM Label, the ultra-high-performance flagship SAV of the M brand, in Korea. SAV stands for Sports Activity Vehicle, a term BMW uses to indicate more dynamic performance than a conventional SUV (sports utility vehicle).
First released in Korea in 2023, the BMW XM was the first model to introduce the concept of an ultra-high-performance plug-in hybrid SAV and has sold more than 1,100 units to date. The newly unveiled BMW XM Label is the top model in the XM lineup and features the most powerful M hybrid system in BMW M's history.
The BMW XM Label is equipped with a new M hybrid system that combines an M TwinPower Turbo V8 engine with a maximum output of 585 horsepower and a 197-horsepower electric motor. This delivers a combined maximum output of 748 horsepower and a combined maximum torque of 101.9 kg·m. Compared with the existing BMW XM model, maximum output is up by 95 horsepower and maximum torque by 20.3 kg·m. The time to accelerate from a standstill to 100 kph is 3.8 seconds, 0.5 seconds quicker than before.
The BMW XM Label carries a high-voltage battery with a capacity of 29.5 kWh, enabling driving on electric power alone for up to 60 km (Environment Ministry certification standard). In pure electric mode, it can accelerate up to 140 kph. Using an AC slow charger, it accepts up to 11 kW of charging power to fully charge the battery in about three hours. The combined fuel economy on a combined cycle is 10.0 km per liter (L), offering top-tier fuel efficiency among ultra-high-performance models in its class.
At the front, the BMW XM Label emphasizes a strong impression with BMW's signature "kidney grille" and "Kidney Iconic Glow," large air intakes, and a power dome on the hood. At the rear, dedicated vertical quad tailpipes and a black high-gloss diffuser underscore the presence unique to a flagship M model.
The second row of the interior is created under the "M-exclusive lounge" concept. It applies an integrated design that naturally connects from the door trim to the rear seatbacks. In addition, a 3D prism headliner finished in Alcantara and the lighting effects created by the ambient headliner light complete an exclusive atmosphere unique to the BMW XM Label.
For interior materials, the "Exclusive Merino Night Blue" color has been newly added, bringing the total to four color options for the BMW XM Label.
A range of convenience features has also been applied. The BMW XM Label comes standard with the brand's top-tier audio specification, the Bowers & Wilkins Diamond Surround Sound System. It also adds the BMW Curved Display that provides BMW M-exclusive content, a BMW M leather steering wheel newly fitted with sports carbon details, and M seat belts decorated in the colors of the BMW M logo.
The BMW XM Label is priced at 227.7 million won in Korea. BMW Korea said the domestic price of the XM Label is the most competitive among the top five global markets (Korea, Germany, the United States, the United Kingdom, China).