Geely Holding Group's electric vehicle brand Zeekr has begun official activities in the Korean market. After completing behind-the-scenes work such as establishing a corporation, it has started actively publicizing its activities.
The first official activity is the signing of a 'dealer agreement' to handle vehicle sales and services in the Korean market.
Zeekr recently held a 'dealer agreement signing ceremony' at Zeekr Tower in Hangzhou, China, with four partner companies: H Mobility ZK, Iron EV, KCC Mobility and ZK Mobility.
Attending the dealer agreement signing ceremony were key executives including the representatives of the four partner companies, Alex Nan, CEO of Geely Automobile International; Chen Yu, vice president of Zeekr; Jeff Cao, head of Zeekr East Asia; and Im Hyun-gi, CEO of Zeekr Korea.
Zeekr plans to use this dealer agreement signing ceremony as the start of building a dealer network and service foundation befitting a premium brand. The parent companies of the four partners that signed dealer agreements with Zeekr—H Motors, Iron Motors, KCC Auto and Gojin Motors—have decades of experience managing premium imported car brands. Based on this know-how, these partners will work closely with Zeekr to provide optimal product lineups and tailored services for Korean consumers.
After the dealer agreement signing ceremony, attendees visited the Zeekr Intelligent Factory in Ningbo, near Hangzhou, to review Zeekr's advanced technology. The Zeekr Intelligent Factory is a smart factory that integrates advanced manufacturing processes and technologies such as AI and humanoid robots. Attendees test-drove key Zeekr vehicles intended for sale domestically and experienced high-level electrification and Autonomous Driving technologies firsthand.
At the dealer agreement signing ceremony, Chen Yu, vice president of Zeekr, said he was pleased to have the opportunity to introduce Zeekr, a premium electrification brand, to South Korean consumers, who have some of the strictest standards in the world, and added that Zeekr will spare no effort to support a successful launch in South Korea.
Im Hyun-gi, CEO of Zeekr Korea, also said he has high expectations for signing dealer agreements with partner companies that have long experience successfully operating premium brands in the domestic imported car market, and said he will work with the partners to prepare products and services that meet domestic consumers' expectations.
Since its brand launch in 2021, Zeekr has combined cutting-edge electrification technology with European design sensibilities to deliver a new dimension of driving experience. Also, by the first half of 2025 it has delivered more than 580,000 vehicles in over 40 countries across Asia, Europe and Oceania, maintaining the steepest growth among global premium electrification brands.
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