Cadillac will open three new showrooms by the first half of next year. With newly launched Escalade IQ as well as the new Escalade and Lyriq, it is reorganizing its lineup and preparing to actively target the Korean market.
The first ribbon will be cut in Songpa, Seoul. Starting with the new Songpa, Seoul showroom opening in December, additional showrooms will open in the western Seoul metropolitan area and Busan in the first half of 2026.
Following the Suwon showroom that officially opened in October, the Songpa, Seoul showroom scheduled to open in December is located in a prime Gangnam-area commercial district. It will strengthen touchpoints with customers in southern Seoul areas with high luxury SUV demand such as Songpa, Gangnam and Seocho.
In the first half of 2026, new showrooms will open in the western Seoul metropolitan area and Busan to improve accessibility for nearby customers and be used as hubs to strengthen the brand base.
Each showroom will display key models including the recently revealed Korea's first full-size electrified SUV, "Escalade IQ," the flagship SUV "the new Escalade," and the brand's first electric SUV, "Lyriq (LYRIQ)," and will be organized as premium spaces with customer consultation rooms and lounges.
These models are the core lineup of Cadillac's electrification and luxury SUV-centered strategy, and combined with the expanding sales network, they will play a central role in driving customer experience and sales momentum simultaneously.
Gustavo Colossi, vice president of sales, service and marketing of GM Korea operations, said, "This sales network expansion shows GM's firm investment commitment to strengthen Cadillac's growth foundation in the Korean market," and added, "We will continue to invest so that customers in major regions across the country can enjoy Cadillac's differentiated brand experience."
He added, "We are preparing various strategies, including new car launches, to create new growth opportunities in the Korean market," and "Expanding showroom infrastructure is also an important measure to improve customer accessibility and strengthen the foundation for sales growth."
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