SeAH Group said on the 1st that it carried out its regular executive appointments for 2026, including the appointment of Park Geon-hoon as the new CEO of SeAH Changwon Integrated Special Steel.

From left, Baek Gyu-han, executive director at SeAH Steel Holdings; Park Geon-hoon, executive director and CEO of SeAH Changwon Integrated Special Steel; and Byeon Young-gil, executive director at SeAH Steel, who are promoted in SeAH Group's 2026 regular executive appointments. /Courtesy of SeAH Group

By affiliate, at SeAH Steel Holdings, Executive Vice President Baek Gyu-han and Director Guk Gyeong-hoon were promoted, and at SeAH Steel, Executive Vice President Byun Young-gil, Senior Vice President Cho Hyeon-yong, and Directors Ahn Sang-ryeol and Kim Jae-hong were promoted.

At SeAH Besteel, Senior Vice President Kwon Oh-hyeon and Directors Lee Yeon-oh, Lee Jong-ho, and Sim Han-gu were included in the promotions, and at SeAH Changwon Integrated Special Steel, Executive Vice President Park Geon-hoon, Senior Vice President Kim Ho-gyeong, and Directors Song Young-seok and Nam Tae-hwa were promoted in this round. At SeAH Special Steel, Director Lee Chang-ho was promoted.

SeAH Group said it will further solidify its core competitiveness through these appointments, which include 15 promotions and one new appointment, even amid an uncertain environment where complex challenges overlap, such as expanding global trade pressure, a prolonged slump in steel demand, continued oversupply from China, and the acceleration of artificial intelligence, eco-friendliness, and the energy transition.

To that end, the group said this personnel move favors talent who will lead organization-wide reshaping with insight and fresh thinking, talent who will stabilize overseas bases and secure a lead in global markets, and talent who will drive portfolio expansion targeting high-value new markets and a comprehensive overhaul of cost, quality, and speed.

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