Cadillac, the premium brand of General Motors (GM), has begun expanding its nationwide network by opening showrooms in the Seoul metropolitan area and Busan through the first half of next year, starting in Seoul next month. GM said it is a "strategic investment to establish a growth base in the Korean market."
According to Cadillac on the 28th, Cadillac will open a showroom in Songpa, Seoul, next month. Located in a key commercial district in Gangnam, it is intended to strengthen contact with customers in southern Seoul, including Songpa, Gangnam, and Seocho. In addition, the company is planning new showrooms in the western metropolitan area and in Busan through the first half of next year. These showrooms will be used as hubs to increase accessibility for nearby customers and to strengthen the brand's foundation.
Each showroom will display major models such as the recently unveiled electrified sport utility vehicle (SUV) Escalade IQ, the flagship SUV The New Escalade, and the brand's first electric SUV, "LYRIQ." These models are the core lineup of Cadillac's strategy centered on electrification and luxury SUVs.
Gustavo Colossi, vice president for sales, service, and marketing at GM Korea, said, "This network expansion shows GM's clear willingness to invest to strengthen Cadillac's growth base in the Korean market," adding, "We will continue to invest so that customers in key regions nationwide can enjoy Cadillac's differentiated brand experience."
Meanwhile, GM is preparing additional investment strategies, including the launch of new vehicles in the Korean market.