Boram Bio said on the 27th that it has expanded sales channels for the health functional food brand "Dr. BR," focusing on Naver Smart Store and Coupang.
Boram Bio has operated Naver Smart Store as the official sales channel since the early launch of Dr. BR. Following strong participation in this year's 100-won deal and 1,000-won deal, the company prepared its first Black Friday promotion for the brand to further expand customer touchpoints.
In this event, held for a total of 21 days from on the 10th to the 30th, Dr. BR's key products—including Multi-Vitamin Immune, Lutein Zeaxanthin rTG Omega-3, and Joint FAC—are sold at discounts of up to 68%. During the event period, the customer who purchases the most products will receive a separate gift set of three best products.
On Coupang, Dr. BR's main products are included in the "Rocket Delivery" system, speeding up shipping. From the 27th to on the 1st of next month, Dr. BR will appear in Coupang's main special exhibition "Weekend Food Sales." In this event, major products are sold at 10% to 20% off.
A Boram Bio official said, "To allow more consumers to experience Dr. BR, we are expanding promotions on platforms such as Naver Smart Store and Coupang, and we are also preparing to enter offline channels such as large supermarkets and convenience stores."