Hyundai Motor's premium brand Genesis said on the 23rd that it was named the "best luxury car brand" by the U.S. outlet U.S. News & World Report.
According to Hyundai Motor, U.S. News & World Report recently held the 2026 Best Car Brands Awards and announced winning brands in six categories: luxury, sport utility vehicle (SUV), passenger car, truck, electrified, and luxury electrified.
Genesis was highly rated for quality, safety, design, and price competitiveness, and beat fellow finalist Porsche to take "best luxury car brand." Backed by strong reviews for the Palisade and Tucson, Hyundai Motor was selected "best SUV brand" for the second consecutive year.
Alex Kwanten, editor at U.S. News & World Report, said, "Genesis has consistently delivered world-class vehicles and a premium customer experience for nearly the past 10 years," and "is proving competitiveness that overwhelms other luxury brands."
Ted Menzies, chief operating officer (COO) of Genesis North America, said, "Genesis is doing its utmost to offer vehicles that combine timeless design, advanced technology, and a refined driving experience," and "this award is proof of our continued efforts to exceed customers' expectations."