A brochure published by SK Co., Ltd. won the top-tier Platinum award at the LACP 2025 Spotlight Awards, organized by the League of American Communications Professionals (LACP). Platinum is awarded to the top 25 entries.
LACP is a global marketing research organization founded by U.S. communications professionals. Each year, LACP evaluates brochures, annual reports, digital and online reports, Corporate Social Responsibility reports, Environmental, Social and Governance (ESG) reports, magazines, newsletters and more, published by corporations and organizations worldwide, by category.
LACP presents awards from the highest Platinum to Gold, Silver and Bronze. This year, more than 500 corporations from 12 countries submitted entries.
The SK Co., Ltd. brochure received a perfect score in five of six evaluation categories (first impression, narrative, design, clarity of message, cognitive fit) and earned 99 points overall to win Platinum. The SK Co., Ltd. brochure was also named to the World Wide Top 100, which selects the 100 best entries worldwide.
The SK Co., Ltd. brochure is a communications tool that comprehensively conveys SK Group's strategy, philosophy and performance, enhancing the company's credibility and image. It clearly communicates externally SK Group's core principles and goals, including the DBL (Double Bottom Line) management philosophy of realizing economic and social value simultaneously, the pursuit of SUPEX (Super Excellent), the highest level humans can reach, and ESG management performance.
As a holding company, SK Co., Ltd. also enhances trust among external stakeholders such as investors and business partners by conveying in the brochure the affiliates' competitiveness reinforcement, future growth strategy and portfolio management status.
An SK Co., Ltd. official said, "Presenting future growth potential by including SK Group's AI and energy solution capabilities and vision appears to have been a factor in the award," adding, "we will continue to enhance corporate value through advancing ESG management, transparent communication with stakeholders and strengthening fundamental competitiveness."