Genesis of Hyundai Motor Group unveiled the GV60 Magma, its first high-performance model 10 years after the brand's launch, laying out the direction for brand expansion over the next decade.
Genesis on the 20th (local time) held the Magma world premiere event at Circuit Paul Ricard in Le Castellet in southern France and unveiled the GV60 Magma for the first time.
The GV60 Magma is the first mass-production model developed based on the GV60 Magma Concept, which Genesis introduced last year when it formalized its entry into the high-performance segment. José Muñoz, Hyundai Motor president, said, "The GV60 Magma is a symbol declaring that the next 10 years of Genesis will become even more important," adding, "By combining Korea's innovation with a global vision, it will set a new standard for a luxury performance brand."
First, the body measures 4,635 mm in length, 1,940 mm in width, and 1,560 mm in height. The front end is wider and lower than the existing GV60. The low and wide proportions create a stable stance. The bumper, designed in a three-hole form, reveals the Magma identity while aiding airflow and cooling performance.
The side is also 20 mm lower than the existing GV60, and wide fenders and 275 mm wide tires emphasize the low and wide proportions. The side skirts adopt the same three-hole design as the front. Window frames and other trim are finished in glossy black to minimize the use of chrome. At the rear, a wing-type rear spoiler connected to the roofline is positioned. It creates sufficient downforce (pressing force) to reduce the vehicle's lift (upward force).
Inside, a suede-type chamude material is used from the seats to the door trims, center console, and even the headliner. Orange or gray stitching, quilting, and belts are applied. Buttons, switches, and emblems are finished in black high-gloss or dark metal to reduce reflections and create a calm mood. Magma-exclusive bucket seats are also applied. Ventilation, memory, and cushion extension functions are provided. Bucket seats are seats with deep backrests that wrap around the body, supporting the driver's posture stably even during sharp cornering.
The GV60 Magma boasts the highest level of power performance among Genesis mass-produced electrified models. The combined maximum output of the front and rear motors is 448 kW, equivalent to 609 horsepower. The maximum torque, meaning the force that turns the car's wheels, is 740 Nm.
In boost mode, maximum output and maximum torque rise to 478 kW (650 horsepower) and 790 Nm, respectively. Top speed is 264 kph. Boost mode raises output and torque for 15 seconds. Using the launch control function, which maximizes acceleration performance, the car can reach 200 kph from a standstill in 10.9 seconds.
The single-charge driving range differs by launch country: in Korea, it is 351 km. In North America, it is 222 miles (about 357 km), and in Europe, 448 km is under review.
The tires are wide summer tires mounted on 21-inch wheels developed exclusively for the GV60 Magma. ANC-R, which controls noise transmitted from the road surface to the cabin, is standard. To improve wind noise at high speeds, the windshield, front and rear door glass sound-insulating film, and reinforced door sealing are applied.
In addition, for an immersive driving experience, the GV60 Magma comes with an exclusive driving sound inspired by a high-performance six-cylinder engine. There is also an "Easter egg" sound that plays when the accelerator is pressed with the gear in P or N, adding a fun element. An Easter egg is a device hidden by a creator to provide a surprising treasure-hunt-like delight in movies or games.
The GV60 Magma is scheduled to roll out sequentially in global markets, starting in Korea in January next year, followed by Europe and North America. In Korea, the actual vehicle can be viewed at Genesis Suji in Suji-gu, Yongin, Gyeonggi Province, starting Dec. 10.
Meanwhile, Genesis also unveiled for the first time the concept model Magma GT Concept along with the GV60 Magma on the day. The Magma GT Concept is a model developed with the goal of entering the GT racing class. It reinterprets the typical elements of a GT race car through a low-slung front hood, a long roofline, and wide rear fenders.