Davich Optical Co., the No. 1 eyeglass franchise in Korea, will hold a functional lens conference on vision correction and presbyopia together with the Korean Optometric Association. As the aging of the population rapidly increases the number of people with presbyopia and boosts demand for related products, the conference will introduce the latest technologies and products in the presbyopia and myopia-control markets.
According to Davich Optical Co. on the 19th, Davich Optical Co. Chain will attend the "functional lens conference on vision correction and presbyopia," to be held at Magok COEX in Seoul on the 20th–21st. Major companies including the Korean Optometric Association, Essilor Korea, Hoya Lens Korea, CooperVision, and SOMO Lens will also participate, offering presentations and hands-on programs.
Presbyopia is a condition in which the elasticity of the crystalline lens decreases, making nearby text appear blurry and increasing eye fatigue. A significant portion of Korea's 51.68 million people experience presbyopia, which typically becomes pronounced after the 40s. Recently, the onset has been getting earlier due to longer smartphone use, and demand continues to rise for corrective products such as progressive multifocal lenses and multifocal contact lenses.
At this conference, Davich Optical Co. will set up an experience booth for first-time wearers of progressive lenses. On the afternoon of the 21st, Ahn Seong-su, education team leader at Davich Optical Co. Chain, will give a lecture on "home-office reading glasses" for consumers who find it difficult to adapt to progressive lenses. The company will also unveil products for presbyopia customers, including the custom-made progressive multifocal lens "MIDAS M" and the indoor "MIDAS M home-office reading glasses."
The MIDAS M home-office reading glasses are lifestyle-customized for indoor use and, unlike conventional readers that must be taken on and off frequently, allow comfortable viewing from close distances such as smartphones and documents to intermediate distances such as TV. With a wide field of view and low swim, they are characterized by quick adaptation and are designed to be easy to use even for consumers who have difficulty adapting to progressive multifocal lenses.
A Davich Optical Co. official said, "We are strengthening consumer-customized lens development and experiential services in step with the growth of the presbyopia population," adding, "Through this conference, we will present a wider range of vision correction solutions."